Helping entrepreneurs to understand venture funding

The Problem

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Entrepreneurs know and understand their market and products intimately but can struggle to see it through the eyes of an investor. This often leads to a misalignment of expectations. This is because:

• Investors always have specific requirements

• Those requirements are not well understood by those who have not been through the funding process.

• Venture capital is harder to raise than ever

We help you to understand your company through the eyes of an investor.

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The Solution

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We help you to understand what investors are looking for at each stage of investment. This means:

• Knowing exactly what it means for you to take on an external investment

• Understanding the terms that you are likely to receive

• Knowing what control investors are going to expect

• Managing the relationship with external investors

Our role is to navigate you to your first external investment round by ensuring that you and your investor’s expectations are as closely aligned as possible.

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Our Method

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We work with you to build a coherent picture and generate a working hypothesis of your company and current situation. We draw data from all stakeholders, and test market fit and growth predictions against the current venture funding environment. This will provide you with a clear pathway to funding and significantly improve your chances of receiving investment from investors on the best terms available